The holidays can be an excellent time to sell! With fewer homes on the market, your house will stand out to potential buyers. People moving during this time will usually have a reason why. You will often find many people who are ready to purchase ASAP! This post will help you use the time of year to your advantage. Read on to learn more!
Think: Warm, Inviting & Homey
No matter who you are or where you live, people love to feel a cozy vibe when walking in the door. During showings or open houses, you can offer seasonal snacks such as cookies, biscotti or brie. Offer espresso, hot cocoa or apple cider. If you have a fireplace, light it. In warmer climates, you can use an electric fireplace, with the heat setting turned off.
Seasonal scents can help create the atmosphere you are looking for. Gingerbread, pine, and freshly baked bread can all make people feel right at home… just not all at the same time! You want to keep it cozy… never cluttered or distracting.
Hire a Professional
Hiring a professional to decorate your house doesn’t just happen in the movies. Look for a professional home stager or interior designer who can help you turn your house into something right out of a movie set. A professional will have an impartial eye and can help you rein it in when need be.
Working with a designer will likely require you to purchase decor outright, however, there are staging companies who can bring chic pieces right to your door. The items are returned after the showing or sale.
Don’t Put Out Every Decoration You Own
Even the most beautiful holiday decorations can appear cluttered if not used sparingly. Many of us have mismatched boxes of ornaments, collected over time and stored in a holiday hodgepodge. If you are selling your house during the holiday season, show some restraint with the items you put out. Rudolph with the missing nose should stay in his box this year.
In addition, personalized items can make prospective buyers feel as if they are intruding. When you are showing the house, put away stockings with names and decorations made by the kids. Of course, you can put them back out the minute your guests have left.
Don’t Forget Curb Appeal
Your front yard is the first thing people will see when viewing your house. Including simple and tasteful decorations can be a huge factor in making people feel welcome. Don’t go overboard, but a few seasonal items will help foster the warm and inviting environment you wish to create. Lighting can be a wonderful addition to evening showings. Keep pace with your neighbors. You don’t need to light up the whole neighborhood, however, you don’t want to be the only dark house on the street either.
Think about who might be moving during the holiday season. Families might be moving during the Chrismas break. Investors might be looking to purchase before the end of the year. Students and staff might also choose year-end to relocate. Make sure your home is advertised where it can reach these demographics. Advertise near a school, showcase your listing in a local business journal or place an ad in a University newspaper.
Stay optimistic and implore some “out of the box” techniques to find your ideal buyer! And if you don’t find a buyer during the holidays… relax. January is only a few days away!